Acorns

Most young adults aren’t very good when it comes to saving or spending wisely. The Acorns app sets users up for success from an early age, providing free advice and financial literacy. But we didn’t want our campaign to sound like it was coming from a bank, so we wrote in the voice of a young, fun, slightly snarky friend who’s got just a tad more life experience.

Insight

Sometimes a snarky nudge is the push needed.